The Value of .Edu Backlinks
Nonsense, they cry! Webmasters everywhere will tell stories of their sites, or the sites of people they know, who gained a .edu backlink and watched their ranking soar. It’s true, of course. It’s a measurable phenomenon that a .edu or a .gov backlink can and will make your ranking rise.
The Value of Value
The answer lies in the process of registering a .edu domain. You can’t just go to your local domain registrar and ask for your very own .edu. You need to provide a mess of paperwork proving that you’re a legitimate government organization. The same goes for .edu domains; you need to be a legitimate educational institution to qualify for a .edu domain. It’s the Internet’s way of preserving the authority of these domains, and their trust. Users turn to .edu sites for very specific, very important purposes. If the information found on those sites is incorrect, spammy or leads to scams, it can very easily bankrupt a family or lead to drastic consequences.
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