Lynne
Level 1
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We all know that there is a lot that goes into ranking content and keywords, but what happens when your content ranks but your title is not captivating enough so nobody clicks on your post?
Power words are words that invoke emotion, words that are powerful enough to get readers to click on your content.
Once a reader has clicked on your content your primary purpose is to get that reader to take one specific, clear action.
Using power words in your call to action will increase your conversions.
It is quite amazing how one single word can make such a difference.
How do you incorporate power words into your content?
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Sometimes it takes me a half hour just to write up a couple ads because I'm so picky about the wording used within them. Luckily there is an option on most PPC platforms to run multiple ads under one campaign :D
I like using power words in the ads because, as you said, they invoke an emotion like happiness. I try to not piss people off with my ads so that they don't post garbage on my sites, I want the happy people to come post exciting stuff or buy what I'm selling :D
Another thing I like to do is post numbers in my titles, descriptions and ads. Doing this breaks up the sentence a bit and pulls the attention of the user. Adding numbers won't get you 500% more clicks, but you will see a benefit in doing so. I think my best ad was one that I took my sweet time setting up, probably an hour, and it had power words along with numbers. I really did some crafty marketing techniques to increase the click through rate on my ad and it did pay out in the end. I don't remember my exact ROI, but I do know I was close to 300% lol.
You can do the same thing for your websites pages and increase your click through rates. Adding power words as well as numbers to your titles and descriptions will make it so people who see your listing in the SERPs will want to click through :D
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Cristian
That's why power words are something totally different. Power words should also contain targeted keywords in my opinion.
Here is a very cool list of power words: https://smartblogger.com/power-words/ - 317 words to be more exact. Use them wisely! I think we need to separate Power Words from Click Bait Words. People have started to recognize click bait words and they stopped clicking on they, just like ads they've become pretty indivisible to some users. That's why power words are something totally different. Power words should also contain targeted keywords in my opinion. Here is a very cool list of power words: https://smartblogger.com/power-words/ - 317 words to be more exact. Use them wisely!
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