What type of keywords do you target?

Lynne Level 1

August 31, 2016, 10:37 am

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I am just wondering how you all target your keywords and how much emphasis you place on keyword research?

I was taught that keywords are vital to your website SEO and in turn your traffic, so ultimately your success right?

I have spent a lot of time doing keyword research because of this and I like to target keywords that have very little competition even if they have much less traffic because this makes sense to me.

I would rather target a keyword that I can achieve in ranking for than high traffic keywords that I possibly wont come close to ranking anywhere for.

How do you know when you can start targeting keywords that are a little harder to rank for but have more traffic?

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MikeyBeee

MikeyBeee

Hey Lynne,

Mikey from a well known Barry team on here

Idealmike knows the score and I agree with him 100% on everything. While targeting low comp terms is great when starting out - your dream keywords should never be forgotten about. Even if you were to just target them a little as your site builds age and metrics it will stand you well in the long term.

The tips on research I agree with too - Google suggest is great as the terms showing up in there are terms that have been searched a lot recently. I also use ubbersuggest.org as well - good little free tool. Once you have a long list of these keywords its time to put them through your keyword software of choice to establish their competitiveness and average monthly search volume before making a decision on which ones are worth targeting.

10 years ago

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Lynne

Lynne

Thanks Mikey

Ok so I have only really focused on targeting low tail keywords with low search traffic since I ws trying to only go for keywords I thought I could rank for.

I am so chuffed with your feedback and suggestions on this query. Thanks so much for the free tool.

This has just changed my mindset on how I research my content and keywords. Perhaps I will see a huge change in traffic soon then, something I am really looking forward to.

10 years ago

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socialpromot

socialpromot

google give priority on long tail keyword phrases.so keyword phrases should be long and meaning full accourding to your website. so you can research on google adword and choose medium weakly searched keywords.

10 years ago

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Lynne

Lynne

Thanks Socialpromot yes that is what I am currently doing, targeting relevant long tail keywords. Of course then often the amount of searches are much less, so keyword research takes quite a bit of time to find keywords that are worth searching for. Do you have any tips for finding high traffic keywords?

10 years ago

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Everett

Everett

I usually target keywords that have 3 or more words never surpassing 5 words though. I've never really had success when trying to target keywords that had 5 words or more.. so I generally stick to just 3 keywords. Also, I don't use any keyword tool as my target is actually clones of another website, pretty hard to describe without showing an example.

I do quite fine though, and never really sought to target 5+ keywords, perhaps in the future I may get it a go, but for now i'm doing well.

10 years ago

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Lynne

Lynne

So if you don't use a keyword tool you mean that you don't actually do any keyword research and you only target keyword phrases of 3 - 5 words long.

Oh that is interesting. I am going to try and stick to that when I do my next lot of keyword research. Thanks Everett, that has given me something to think about.

10 years ago

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Cristian

Cristian

Lynne when you are saying competition, are you referring to Google Keyword planner metric? That doesn't need to be trusted. You have to actually look at Google's index and search result for that specific keyword, check out their content, check out their domain authority and page authority.

I personally do a lot of this type of research to figure out if the keyword I wasn’t to target should be targeted and most importantly HOW it should be targeted, because there are a lot of way to outrank the competition, even strong competition if you implement and do things they aren’t doing.

10 years ago

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Lynne

Lynne

Thanks Cristian, no I don't use Google Keyword Planner because I found it quite tricky to figure out when I did try and use it a long time ago and also because I was told this is not based on all searches, only paid search...

10 years ago

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Cristian

Cristian

So what tool do you use to find the number of avg. monthly searches a keyword can potentially have?

10 years ago

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Corzhens

Corzhens

It looks like targeting a keyword is hard work because you need to spend time to search and to evaluate matters. With all the SEO methods that you have done on your site, do you really think that the keywords you had used were effective in terms of traffic and ranking? What if those keywords were not effective at all and your ranking increased because of other means like quality content and good backlink?

8 years ago

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