Everyone talks about how the optimize a page for the search engines or how they tweaked the user interface, but that's not all you have to do in order to make your traffic happy.
Have you ever gone to a website and you can't seem to navigate it very well? I'm sure you have because there aren't many people who haven't. These types of websites are not user friendly at all. They're actually pretty annoying and see a super high bounce rate because of how they website is structured. You need to make it obvious and simple in order to please people. If someone has to jump through hoops just to read an article they've been looking for, you won't see them on your website for long lol
A few things I like to do in order to make my websites user friendly:
- Responsive Design: This is a pretty obvious one and will make your mobile traffic much happier since they won't have to pinch and pull on their screen in order to read something on your pages.
- Short and Sweet Content: On my homepages and some of my subpages I'll have content on there but it will be right to the point. This lets people know exactly what the page is about and they don't have to read for 5 minutes to get an understanding of what I typed up. I do have content pages with 1,000+ words, but those aren't what I'm talking about right now
- Freebies and Giveaways: Now these aren't really helping with the flow of your website, but users love free stuff and will probably sign up if you have a good giveaway
- Custom 404 Page: You need to have a nice 404 page and not something that just says "Page Not Found!" because no one wants to click through to a page they are interested in and see that. If you customize your 404 page so it's unique or even funny, it will make the person who lands on it much happier and they will stick around longer than if they see the standard 404 page.
Do you guys and girls have anything else we can add to a website to make it more user friendly?
Cristian
Don't ignore the way people interact with your website. I suggest you put a heat analytics so you can have a clear map of the way people interact with your layout and also to figure out where the problems are and how could you improve them and make it easier for people to reach their goals. Good tips from both Mike and Razzy. Optimizing your website for USERS has become maybe the most important task in today's digital marketing. This is especially true for online stores, having the right layout and design can make a difference between a 25% drop or up in sales. Don't ignore the way people interact with your website. I suggest you put a heat analytics so you can have a clear map of the way people interact with your layout and also to figure out where the problems are and how could you improve them and make it easier for people to reach their goals.
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