TommyCarey
Level X3
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Although, trying to get my husband (also in his 60s) to use the computer was like pulling teeth without pain-numbing medication. We still can't get him to answer eMails. True story. Not making it up! If not, there are lots of companies offering the service and their fees are reasonable.
Hello! I'm in my 60s. It's not that hard! :D Although, trying to get my husband (also in his 60s) to use the computer was like pulling teeth without pain-numbing medication. We still can't get him to answer eMails. True story. Not making it up! :D
But to anybody or any business who thinks they don't need a website in today's world, I will point them [i][b]Martha Stewart[/b][/i]. I gotta respect this lady. Ms. Stewart built an empire just being "Suzy Homemaker" that has a net worth $300 million (as of April 2017).
Her story? When her business was thriving, Ms. Stewart was sent to jail for investor fraud in 2004.
[b][url=http://www.nytimes.com/2004/07/17/business/martha-stewart-s-sentence-overview-5-months-jail-stewart-vows-ll-be-back.html]MARTHA STEWART'S SENTENCE: THE OVERVIEW; 5 Months in Jail, and Stewart Vows, 'I'll Be Back'[/url][/b]
At that time she was about 63 years old. She served her time and when she came back out, she jumped right back into her business and one of the first things on her agenda was: get together with her managers and staff, especially those in the IT Department because she knew she had to expand her online presence, not just in America but worldwide.
For all businesses, if you can think old school, back in the day, when businesses were listed in a Yellow Pages telephone directory or owners placed an ad in a newspaper. Why? So customers could find them. Now think replacement. Telephone directory and newspaper advertisement EQUALS website and should also equal a way to help customer find you and an opportunity to expand your customer base ~ locally and possibly worldwide!
When people are searching for a business they don't go to the phone books and newspapers any more. They get on the Internet. Social media presence is good. But it takes very little effort to set up a website. If you're a senior citizen then you probably have tech savvy kids who can help you do it! :D If not, there are lots of companies offering the service and their fees are reasonable.
Also, people need to think in terms of "inheritance". A business is an ongoing concern. Business owners usually will leave that business to somebody. Don't leave the new owners (probably your kids) in the Dark Ages, giving their competitors who are on the Internet the upper hand / advantage.
Thoughts and perspectives from an old lady. :)
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RaduV
I know business owners in my place that they don't want to have anything in common with the computer. They rely on a different form of advertising and truth to be told, they don't lack in customers. Word of mouth is still a powerfully mean of bringing customers. Like you said, some of them they use Facebook because it's the new thing but that's it. And they seem compelled with the results so then, I'm asking you, why even bother setting up a website(consider all the expenses because they are not able to do it by themselves) when they are doing just fine as they are? Have you ever tried to teach an old man / woman how to use a computer? If so, imagine how long it will take you to teach them to use a website, administrate it, manage the content, optimize it, illustrate it. Answering to an email it's not the heavy part. I know business owners in my place that they don't want to have anything in common with the computer. They rely on a different form of advertising and truth to be told, they don't lack in customers. Word of mouth is still a powerfully mean of bringing customers. Like you said, some of them they use Facebook because it's the new thing but that's it. And they seem compelled with the results so then, I'm asking you, why even bother setting up a website(consider all the expenses because they are not able to do it by themselves) when they are doing just fine as they are?
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