Ttitle tags and URL's

mm34505 Level 1

October 4, 2016, 1:11 pm

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What rolse does Title tags and URL's play into being ranked on google?

I had an audit done and I have:

72 pages have a too long URL (>115 chars)
255 pages have a too long title tag

Does this play a big role? Should I clean them up? The URLS are named after the product.

Should I have any of my ranking keywords in the URL or title?

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RaduV

RaduV

II would definitely go with the keyword within the URL be sure that you are not over optimizing everything. It should look natural as is a part of the article.

There are some advantages if you include the keyword in the title :
First, the keyword will appear in the status bar.

Second, Google is paying a lot of attention to your main keywords in the result page and by having it there, it may increase your CTR.
Regarding the length of the URL, i would keep it shorter, 50 characters should be enough. Not that any search engine have a problem with this but rather of user friendly reasons. A shorter one is easier to remember, to parse and to share on social media.

10 years ago

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Cristian

Cristian

First I would reduce and shorten the URLs that are already marked as too long, it can really damage your overall SEO, having very BIG URls.

Second, if we are referring to title tags that are too long then make them shorter and keep them under 70 characters. Be careful, the title tag is the one that appears in the search engine, you can still have very long titles on the page itself but you must mark them as H1.

Also, if the URL you want to make it short is a product page and the product name is very long, try to keep the important bits in the URL, but make it shorter nevertheless.

10 years ago

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Lynne

Lynne

Thanks for this very interesting topic. I have wondered about the length of the URL before since I also got those as errors once when I got a report from someone. I ignored those long URL problems though because in all honesty I didn't know how to make them shorter because I was told to never change a URL once it has been published.

So how would you go about making the URL's shorter? Would you do a redirect to a new shorter URL with the same content on it? This is where everything gets a bit confusing for me, so you would copy all your content to a new page with the new shorter url and redirect the old page to the new page... so that any traffic that page is getting would move to the new page. Would this not then be duplicate content?

10 years ago

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Everett

Everett

Well, this goes into search engine "stop words". Try to remove irrelevant words..

There is a comprehensive list of words ignored by search engines:
Source: http://www.link-assistant.com/seo-stop-words.html

10 years ago

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Lynne

Lynne

Thanks Everett, I am going to try that with my links in future. I have heard about stop words and I read a bit about them a while back but I never thought of removing stop words from my urls to make them shorter... I can see how that would be beneficial

Thanks for the tip.

10 years ago

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mm34505

mm34505

So my shop is built using shopify, and there are 2 spots there is a title spot as soon as you enter the product page then down at the bottom there is a SEO preview spot should I edit the meta and page title in here along with making the url shorter

10 years ago

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Lynne

Lynne

I haven't ever worked on Shopify before but yes it is the meta title and meta description that counts towards SEO and ranking so this is where you must put your focus.

10 years ago

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vertexsolution

vertexsolution

Title tag technically called title elements,define the Title of a document.Title tags are often used on search engine result pages to display preview snippets for a given page.

URL Structure is important because it helps the search engine to understand relative importance and adds a helpful relevancy metric to a given page.

10 years ago

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