I really started to get into general and classic marketing lately but also copywriting, I'm finding the actual content triggers very important and nothing is more important in my opinion when it comes to a piece of content than the headline.
So what are the essential elements needed in any successful headline?
- It needs to be specific;
- It needs to address the needs and interests of the potential customers;
- It needs to trigger curiosity;
- It needs to be credible - (not realistic, credible);
- The headline need to also promise a benefit but at the same time also promise a certain type of information, like news or a story;
- It needs to be simple and clear;
- Your headline will need to reflect the targeted potential customers - (don't be generalist);
- It needs to be directly related to your product and brand.
What other essential elements do you think the perfect headline must have? 
hitmeasap
I personally don't like click bait titles at all, but I can totally see why people are using them. And that's also why I'd still recommend to use them, as long as you use them properly. You shouldn't promise someone $5000 overnight if you made $1 for instance. That's bogus.
However, a headline to me should make me curious. Even better if it goes to a personal level. I also like headlines and titles that feels personal, to me specific, and not to people in general. And sure, that's hard to get, but it's amazing when you reach that level on your titles.
For instance:
"Do YOU have this or that problem?" and not "Do this to get rid of this problem".
The first one is more appealing to me personally. As one person is different to another, it's a "hit and miss" game when you're doing titles and headlines, as long as you don't study and learn how to do it properly. Which you totally can!
Even though all ways lead to Rome, you can still tweak things and change it for the better, so people will use the road you want them to. They just need a little push in the right direction.
Thanks for sharing! Thank you Cristian. This was a great topic! I personally don't like click bait titles at all, but I can totally see why people are using them. And that's also why I'd still recommend to use them, as long as you use them properly. You shouldn't promise someone $5000 overnight if you made $1 for instance. That's bogus. However, a headline to me should make me curious. Even better if it goes to a personal level. I also like headlines and titles that feels personal, to me specific, and not to people in general. And sure, that's hard to get, but it's amazing when you reach that level on your titles. [b]For instance:[/b] [i]"Do YOU have this or that problem?"[/i] [b]and not[/b] [i]"Do this to get rid of this problem".[/i] The first one is more appealing to me personally. As one person is different to another, it's a [i]"hit and miss"[/i] game when you're doing titles and headlines, as long as you don't study and learn how to do it properly. Which you totally can! Even though all ways lead to Rome, you can still tweak things and change it for the better, so people will use the road you want them to. They just need a little push in the right direction. Thanks for sharing!
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