30+ Social Media Facts and Statistics for 2017

One of the most crucial parts to any successful social media marketing campaign is knowing and understanding the facts and statistics about each social media site you'll be using. That way, you can know what to focus on, on each social media site you use in your SMM campaigns! So to help with that, here's another 30+ social media facts and statistics that should make for some truly eye opening and revealing things about these social media giants that you can make full use of in your next SMM campaign!

Facebook

• 76% of Facebook users visited the site daily during 2016, with over 1.6 billion daily visitors, compared to 70% of daily usage in 2015.
  
• Is Facebook male or female dominated? 75% of male internet users are on Facebook as well as 83% of female internet users
  
• 22% of the worlds total population uses Facebook.
  
• There are about 81 million fake Facebook accounts and about 5% of Twitter accounts are bogus.
  
• 100 million hours of video is watched on Facebook daily.
  

Instagram

• Most Instagram users are aged between 18-29 years old, about 6 in 10 online adults.
  
• 32% of teenagers think that Instagram is the most important social network of them all.
  
• 38% vs 26% of female internet users are most likely to use Instagram than men are.
  
• Instagram receives the silver medal with 32% of users.
  
• 51% of Instagram users access the platform daily and 35% say they look at the site several times a day.
  
• Pizza is the most instagrammed food, directly ahead of steak and sushi!
  

Twitter

• 29% of internet users with college degrees use Twitter compared to 20% with high school degrees or less.
  
• 81% of millennials check Twitter at least once a day.
  
• 88% of businesses with more than 100 employees use Twitter for marketing purposes.
  

Pinterest

• 93% of Pinterest users use the site to plan or make purchases.
  
• Pinterest drives 25% of all retail website referral traffic.
  
• 100 million food and 146 million fashion boards exist on Pinterest.
  

YouTube

• YouTube reaches more 18-34 and 18-49 year olds than any cable network in the US.
  
• Just 10k YouTube videos have generated more than 1 billion views.
  
• More than half of all YouTube views are on mobile devices.
  

LinkedIn

• LinkedIn boasts of more than 450 million user profiles.
  
• The average LinkedIn user spends 17 minutes on the site per month.
  
• 39% of LinkedIn Users pay for monthly premium accounts.
  
• 98% of posts with images receive more comments and posts with links have a 200% higher engagement rate.
  
• Over 1 million LinkedIn users have published long form content, 160k being published weekly and over 19.7 million SlideShare slides are uploaded.
  

Snapchat

• On any given day, Snapchat reaches 41% of 18 to 34 year olds in the US.
  
• Over 400 million snaps are shared on Snapchat per day and almost 900 photos are shared every second.
  

General / Internet

• More than 56% of online adults use more than one social media platform.
  
• Pinterest comes in a close third with 31% and LinkedIn and Twitter at 29% and 24% respectively.
  
• Almost 80% of time spent on social media platforms happens on mobile.
  

And that's your 30+ social media facts and statistics! I hope that you liked reading and learning of them and I hope that you'll find these very useful to know when it comes to knowing how to launch a successful social media marketing campaign!

Did you know of any of these facts and statistics?

Are you surprised by any of them?

Cheers!

Mike.