Advertising With Spotify

My full time job consists of marketing for a small college, so I get the opportunity to take part in various free webinars and seminars to keep up to date with marketing and advertising trends, especially in terms of social media. Most recently, I took attended a webinar which had a section that really intrigued me, and that was a section on using Spotify for marketing purposes. 

The presenters outlined the various ways businesses can use Spotify to engage with your audience. There are over 100 million users of the app, and the average user spends 148 minutes a day on Spotify. It was noted that you could create playlists that you could market to your audience to get them engaged. For instance, our college could curate a "back to school" or a "late night study" playlist with the purpose of connecting with our students and prospective students.

However, more powerful for reaching those you want to convert to your service, would be the use of Spotify's audio ads or their advertising banners. 

As with most marketing options, Spotify will help you target your specified audience in regards to age, gender, listening trends, and other typical demographic options. So what do you think of using the media player as a source of marketing? Could this be helpful to your business?