In the online marketing world, everything is constantly evolving and as a digital marketer is important to remain relevant, anchored in reality, up to date with the latest news and very important: have proof of your skills by completing top digital certifications. This will ensure some acknowledgment from your peers as well as a solid weight in your resume if you ever want to climb higher with a different agency and a better salary.
I personally have a few different digital certifications as well as all Google Partners certifications, all active and passed. But I don't want to stop here, by the end of the year I'm planning to pass at least 5 more digital based online marketing certifications from trusted and recognized sources.
Here is a list of the best digital certifications we can currently get online in 2017:
1. HubSpot - Inbound Marketing Certification
- Probably the best certification around for digital marketing, it is pretty much considered the best in the business.
- Will teach you on how to get more clients and customers.
- Very well constructed with multiple modules.
- Valid for 25 months.
2. HubSpot - Content Creation Certification - In my line of work content creation is probably the most effective tool in creating more sales and attracting more traffic.
- I'm an SEO and content should be my second problem after search engines.
- This course will focus on content marketing strategies as well as content analysis optimization.
- Takes about 3.5 hours to complete.
- The certification is valid for 13 months.
3. Google Adwords
- Has 6 modules with 6 different certifications.
- You need at least 2 to become a Google Partner and Adwords certified.
- Very serious and technical courses, hard to learn and hard to pass.
- The benefits all of these courses are huge, you will learn a lot about marketing as well as Google.
- All certifications are valid for only 12 months.
4. Google Mobile site certification - Will help you a lot understand how Google sees the mobile version of your website as well as what you can do to optimize your website for mobile.
- Valid for 12 months
5. Bing Ads Certification- Models are based on Bing ranking factors
- 109 pages of test based study
- Learning more about Bing's editor ads
- Will teach you about Bing bugeting and billing
- Valid for 1 year
6. Facebook Blueprint Certification - I've been trying to finish this certification for a long time now. They have a lot of courses and are constantly adding more.
- 86 modules
- You will learn of to plan, manage and optimize Facebook ads campaigns
- Certifications are valid for 2 months.
7. Twitter Flight School Certification
- 15 small modules
- You will learn about how to manage a Twitter campaign as well as optimize it.
- Learn about different agency in Twitter and their functions
- Will not expire
8. Youtube Certification for Video Marketing
- Has a total of 29 modules.
- Will help you construct clever video strategies.
- Can only be passed if you channel passes a certain views limit.
- This certificate is valid for 18 months.
overcast
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