RoONeSS
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TommyCarey
You are optimizing for these keywords while your competitors might not be. This means that Google will see you as the authority for that search term, since it's finding backlinks that are highly relevant to the page you're linking to. Your competitors might not be building any links at all for that keyword, and this is why you outrank them. Bigger corporations focus on bigger keywords to bring in a lot more traffic, and they will eventually rank for the lower ranked keywords solely because of their DA, which is what you saw.
If you focus on the low hanging fruit, the low competition keywords, you will notice that you can outrank major websites in the niche and industry with little effort. Now, if they see they're dropping a lot in the rankings for these keywords, and losing traffic because of it, they will have their SEO teams focus on the low hanging fruit so they can get back their top spot
The 2 year old site:
Yours or your clients website already has domain age, which is a trust indicator, since you didn't transfer hosting or change the website too much. Not being ranked for a few years isn't a big deal, because you can quickly bounce back when the search engines see you're active again. You will add some content, build some backlinks, and your rankings will start to go up gradually. Hopefully after a little bit of time you're at the very top of the rankings, which is what it seems like you're experiencing
As for your rankings jumping up quickly, just watch them because they could drop down and you might panic, but that's just the Google dance and it's normal. Just keep doing what you're doing and don't speed up or slow down your link building process, because Google and the other search engines are trying to figure out where to place you. If you slow down, you might not rank as high as you could. If you speed up, you could trigger some red flags and go under a manual review, which isn't a good thing.
Hopefully that helps you out
- Tommy For the low competition keywords: You are optimizing for these keywords while your competitors might not be. This means that Google will see you as the authority for that search term, since it's finding backlinks that are highly relevant to the page you're linking to. Your competitors might not be building any links at all for that keyword, and this is why you outrank them. Bigger corporations focus on bigger keywords to bring in a lot more traffic, and they will eventually rank for the lower ranked keywords solely because of their DA, which is what you saw. If you focus on the low hanging fruit, the low competition keywords, you will notice that you can outrank major websites in the niche and industry with little effort. Now, if they see they're dropping a lot in the rankings for these keywords, and losing traffic because of it, they will have their SEO teams focus on the low hanging fruit so they can get back their top spot :D So, stay under the radar as long as possible and never stop building high quality links. Hopefully it's too late for your competitors to take action when they notice you're on top of the rankings :D The 2 year old site: Yours or your clients website already has domain age, which is a trust indicator, since you didn't transfer hosting or change the website too much. Not being ranked for a few years isn't a big deal, because you can quickly bounce back when the search engines see you're active again. You will add some content, build some backlinks, and your rankings will start to go up gradually. Hopefully after a little bit of time you're at the very top of the rankings, which is what it seems like you're experiencing :D As for your rankings jumping up quickly, just watch them because they could drop down and you might panic, but that's just the Google dance and it's normal. Just keep doing what you're doing and don't speed up or slow down your link building process, because Google and the other search engines are trying to figure out where to place you. If you slow down, you might not rank as high as you could. If you speed up, you could trigger some red flags and go under a manual review, which isn't a good thing. Hopefully that helps you out :) - Tommy
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