Interview industry experts to make more money

When you start off any sort of interview, you need to be sure you're choosing the people strategically, because if they're not related to your niche then it's pointless content going up on your blog or website.  It's not difficult to find people who are making waves within your niche, you can just go to forums or do a quick search on Google to see who's blog is getting the most attention. 

Putting an interview in text form, or even a video interview, on your website will draw in people who are looking for something like that.  The real beauty of this entire process is that you can likely get the expert to share your URL with everyone that follows them, and that will get you a wave of traffic as well as a dofollow backlink


Approach the industry experts and ask if you can interview them
When you have a list of industry experts you want to interview, you'll have to approach them online and see if they would be willing to actually do the interview.  Most of them might be busy when you have free time, so try to schedule something that works out for both of you.  You'll also get a lot of nonresponsive experts because they just deleted your email and you'll get a lot of people saying they're not interested.  Remember, the more emails and contacts you send your pitch to, the more that you can potential interview, so don't stop at just 10 or 15 potential interviewees

When you send out your initial email you should never say "Can I pick your brain for a few minutes?" because that turns people off quicker than saying "Answer all of my questions right now!".  Just ask if you can interview them for your blog and they will likely give you an honest response.

Tell the industry experts what you plan on doing with the interview
When you want to start getting interviews from industry experts, you'll likely have to answer their question of "What are you doing with this interview?" and your response should be "I'm going to be putting it on my website/blog in order for my visitors to see who the top people in the industry are" and the industry expert will likely love that idea and come on board for the interview

Now, you may have other goals of ranking for their name within the SERPs and taking a decent amount of traffic in, but you don't have to tell them that because they would never sign up for a deal like that haha

Tell the experts where the interview is on your website
Once you get the interview in text or video form, publish it on your website and send a link to the industry expert so they can see what you put together.  Most of the time the expert will love the post and even comment on it to validate that it's genuine, which is amazing, and people will begin to trust you more because of this.

The best thing that can come out of this little interview is they industry expert will now share YOUR link with their followers or anyone that is coming to their website, which will increase your list size and maybe your own sales if you're selling anything that isn't competing with the expert

Tell them you're grateful for the interview
You need to tell the industry expert that you're grateful they took the time to do the interview.  It could only be 1 or 2 minutes long, but that's time which could have been invested elsewhere in their own business, so you essentially took money out of their pocket when asking them for a few answers to your questions

If you thank them for their time, within a custom email sent to just them, they will know you're true about what you said and they might try to help you out in the long run if you ever need a push or possibly an investor   People are naturally good on the inside, so treat them well and they will return the favor, because you never know who could be your biggest asset later on in life


In conclusion
Interviewing people online isn't that difficult, it's actually more difficult to get them to agree to the interview, so you should never worry about the main part of this entire section.  The tough part is sending out hundreds of emails to people who are just going to turn you down so you can find the few who will help you out with your end game.  They will need to know your interview questions before they start out, some will just write up answers to your questions right away, and some will want to talk to you over the phone in order to hear your voice and get an idea of who you are.  No matter what form of an interview they want to do, just be courteous and grateful they're taking the time out of their day to help you with something you wanted to do.  You never know who can help you out later on or who may be a partner, so always build bridges online and never burn them for no reason


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Thanks!

Tommy Carey