Setup Google Tag Manager, Analytics And Event Tracking
Website analytics provide insights and data that can be used to create a better user experience for website visitors. Understanding customer behavior is also key to optimizing a website for key conversion metrics.
There are numerous analytics tools available on the market today. Some of them are free, some of them require a paid subscription. Paid analytics products and free analytics products will differ in terms of support, features, and functionality.
The market leader and most commonly used analytics program is the free version of Google Analytics, or GA as it is sometimes known.
Google Analytics is a free Web analytics service that provides statistics and basic analytical tools for search engine optimization (SEO) and marketing purposes.
Event tracking is a method that is available in Google Analytics. It lets you record user interactions with various web elements like a menu system driven by Flash. You can do this by attaching a piece of code to an element in the website.
Google Tag Manager is a free tool that allows you to manage and deploy marketing tags on your website without having to modify the code.
Those tools are excellent choices for most marketing needs. Some benefits they bring to users:
- It’s free
- It’s easy to implement and easy to install
- It has a user-friendly interface
- It offers customizable reports, dashboards, and data collection
- Both basic and advanced options are available
- It offers seamless integration with other Google products
- It offers post-click integration with non-Google traffic sources, including Facebook, Yahoo, and Bing
- It provides extensive, valuable insights into web behavior
They are useful tools but not everyone know how to make them work in the most effective way. Let us help you to install and set up those tools on your website. Our service includes:
GA & GTM Account Setup
GA Account Audit
- If you prefer to use Google Tag Manager, we will integrate it with your GA account.
- If you feel your existing account needs an audit to make sure whether it is properly functioning or not, we will audit and fix all existed issues.
- We will provide you a thorough report containing insight and tips for optimization.
Note: If you want to customize your request, please contact us to discuss more before ordering.
- If you want to measure a landing page performance with accuracy, we can setup a track-able campaign that will show up in GA.