Create and verify your Google My Business account and Maps
Benefits when verifying Google Map, Google My Business
Reach potential customers: Google is giving a nice position to the appearance of the map on the search results, even right at the top. For some industries such as catering, hotels, etc. For example, when I search for a hot pot restaurant near where I am, I get Maps results right at the top. In which, 87% of customers searching on Google for a product tend to choose a store near their area.
Reduce transportation and travel costs for customers: Customers prefer to choose products and industries close to where they live because it saves costs when choosing a shipper, reducing shipping time so that they don't have to wait too long.
Increase brand coverage for your business: Think about it: If your business appears on both Google Maps and Google search results, great! In particular, you appear not only 1 map and maybe many Maps for many different areas
Create credibility for business: Maps is identified by google as a good signal for SEO. So when you proceed to create Maps, Google identifies you as a large business and has a certain priority
You will stand out, when people are searching for you on Google Search or Maps
Display full business information, store locations on Google map
Your website has improved position on Google search results
Your brand will make a clear impression on customers
Interacting with customers better helps customers make decisions to use the service