Campaign Set-Up:
The campaign is the vessel for your ad groups and where most of the settings are. Budget,
geography, networks, negative keywords, time of day/days of the week and
devices.
Ad Groups:
Use the keyword niches you plan on targeting to determine how many and which ad groups you’ll
need to create.
Writing Ads:
Ø Make the message in the ad match the message on the landing page.
Ø Write for your audience
Ø Use a keyword from your list in the headline and in the body
Benefits:
Ø Results come in quick
Ø Cost is easy to control
Ø You decide what words to bid on
Ø You write the ads
Ø Changes are easy to make and upload fast
Ø There’s an on/off switch
Ø No contracts
Ø There is customer service/tech support for most issues
Ø It can be the cheapest form of advertising
Ø Visitors are a targeted user- they searched for you!
Note: Starting pricing will be 450USD for one-time Campaign Setup. I will share with you a complete proposal with pricing.
