Keyword research is the process of finding and analyzing keywords (search queries) that the general public enters in search engines like Google, Bing or YouTube. You are simply trying to see what someone who may or may not become your future customer or user looks for regarding a specific topic, product, service, or industry. Finding relevant keywords helps small businesses and content creators optimize their websites, blogs, or marketing strategies for organic traffic, improving their position in search engine results pages (SERPs) while increasing total exposure.
