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Facebook pixel :
Facebook used to have a custom audience pixel for retargeting website visitors, and conversion pixels for tracking website conversions such as sales. While each advertising account had only one custom audience pixel, you could create many conversion pixels—one for each web page you wanted to track conversions on.
Google analytics :
Google analytics is a free tool powered by Google that helps you to track your
website visitors information. For example visitors demography,
geography, device, operating system, browser information and more.
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