When it comes to registering a domain, you have to think about how it will impact you. The .com domains are the best of the best, which is why you want to get one of those instead of settling for anything else. There are plenty of people who will tell you that .net and .co and all the other domain endings are just as good, but they aren’t being truthful with you.
If you do a Google.com search of virtually any topic, look at what domains are at the top. Almost every single one of them is a .com domain. Why is this? .com is a top level domain, which means it has the greatest weight in search engine optimization. SEO is critical because you want to make sure that you can be seen amongst all of the other websites that offer similar products and services as you do.
Should you choose something other than .com as your domain, you would have to work twice as hard on all of your other SEO efforts. The simple reason for this is because if you don’t have a .com domain, you don’t hold as much weight. This means you need more backlinks, more positive sentiment and more of everything else – which can be very expensive.
The .com domains aren’t expensive. Many companies will have you believe that you can save so much money if you choose to register another domain. The truth of the matter is that this is completely false. You can buy an affordable .com domain. The problem lies with the fact that there can only be one website address with a .com with the same words in the same order, so you have to get creative.
You need to create a .com domain name that is easy to remember. If you put in too many numbers or dashes, people may type it into their browser incorrectly. This may result in people being directed to your competition instead of you. Creative websites are being created all the time – and you can be one of them.
When you have a .com domain, you don’t have to worry about typing in the wrong ending. In fact, many keyboards on mobile phones and on tablets have a ‘.com’ button now. There aren’t any ‘.net’ or ‘.co’ buttons – just .com ones. This means that it is by far the most popular domain and devices are making it easier for people to get to these websites.
You may be doing yourself a huge injustice by settling for a different domain. There’s no reason why you can’t get a .com domain. Not only is it the go-to domain for the United States, but for the rest of the world as well. There are still plenty of domain combinations left that end in .com, so you have no excuses for going to another domain ending.
Your business and your ability to rank at the top of the search engines depend on a .com ending. Don’t let others convince you that it doesn’t matter – it does.
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