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What are Social Signals? Social signals are the engagement—likes, shares, and comments—your content receives on social media platforms like Facebook, Twitter, Instagram, and Pinterest. When it comes to social media marketing, this is the most important metric for many companies. Many SEO experts believe it’s a waste of time to focus on social signals for SEO purposes, but I adamantly disagree with that sentiment, and I’ll explain why. Are Social Signals a Ranking Factor? First of all, Google says that social signals are not a direct ranking factor. This doesn’t mean social signals won’t help with Google SEO in an indirect way, which we will discuss later, but it means it won’t directly boost your rankings in Google. Matt Cutts of Google posted a video several years ago that said Google does use data from social sites in ranking, however, this is outdated now, and may not be accurate anymore. Google Values Social Signals (Indirectly) But they can have an impact on Google SEO in an indirect way, as well. See, the more your content gets shared, the more likely it is to be seen, which can lead to more people viewing and linking to your content. And that, of course, can end up having a big impact on your Google rankings. It can be very difficult to get organic links these days, so anything you can do to increase the odds of your content getting linked to and viewed is a very good thing!
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